Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

Online Marketing

How Ugg Australia Can Increase Online Sales in Montreal

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Ugg Australia Marketing Mistake

I was on my way back from speaking in Atlanta at IceRetailer, an eCommerce conference hosted by my good friend John Lawson, when I noticed this new marketing campaign.

Ugg Australia, a company that sells men’s and women’s boots, displayed its products in some very cool transparent plastic cubes.  They caught my attention as soon as I arrived at the baggage claims area in Montreal’s airport.

3 Positive Things I Noticed About the Boots

  • Good quality (they didn’t look cheap)
  • Perfect for our cold winter in Montreal
  • Many styles to choose from for both men and women

One thing you’ll notice in the baggage claim area is how many people are using their phones while waiting for the carousel to start moving.  I was one of them.

I did see a pair of boots that my wife would like to have but Ugg Australia forgot to make it easy for me to order them.

3 Things Ugg Australia Can Improve in This Campaign

  1. Add a product name or model #
  2. Display your website URL & how easy it is to ship to Montreal (is it free?)
  3. Which store carries them or Do you ship to store?

Those small tactics aren’t really hard to implement but can truly improve the campaign.

You’ll notice that even big companies such as Ugg Australia can make marketing mistakes.  Learn from them and make sure you avoid them within your own business.

 

The Best eCommerce Blogging Platforms for Fashion

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Best blogging platforms for fashion

Blogs play a key part in the pushing an online business over to the next level. Not only are blogs used by businesses as a means of updating users with their latest news, blogs are also started and managed by people who are obsessed with any particular niche or market. It is absolutely necessary to make connections with the crazed individuals behind these blogs. Not only can they do product reviews with images from your brand, they can also reach a larger following of people who may read their site everyday and know very little about what you have to offer. Here is a compiled list of the best blogging platforms for you to rave about your latest products and make connections.

WordPress

No worries if this is your first blog, WordPress offers free support in getting started and operating your blog. Many in the eCommerce realm and online businesses use WordPress because of its professional design appearance and ease of use. Many companies in every market use the platform for their blogging needs, as well as some who utilize it as their complete eCommerce site.

Visit website: http://wordpress.org/

Blogger

Google’s blog platform, Blogger has a variety of different themes and designs that allows you to choose the one that best suits your brand. It also has a dashboard for easy access to all of the blogs that you keep up with, in addition to a small excerpt from their latest posts. See what other established bloggers are talking about and how their followers are interacting with their content.

Visit website: http://blogger.com/start

Ghost

The goal of Ghost’s blogging platform is to get the blogger away from formatting and layout, freeing up more time for actual blog writing. They offer formats for a variety of different electronic devices, including its mobile friendliness. What this means for your brand is the ability to publish a new blog post, then copy the link and insert it into Facebook and Twitter, or Instagram the images within the post to generate a response from your followers and to keep them updated.

Visit website: https://ghost.org/

Typepad

Ever heard of that company named Amazon? Well, they use Typepad for their blog. This platform offers one-on-one support from their team of experts as well as a variety of different pricing options. It provides the option of publishing posts via mobile, desktop, and email as well as a collaborationg with Google Analytics to keep up with traffic and stats.

Visit website: http://www.typepad.com/

Tumblr

Tumblr is considered a microblogging platform and social networking site. What does this mean? Tumblr will allow you to post images and videos and other short content to your blog. Whether you want to talk about or post images of your products, Tumblr allows it.  Others can follow what you are doing on Tumblr, and with the rollout of their new @Mention feature…find out who’s talking about your business and merchandise!

Visit website: https://www.tumblr.com/