Personal branding on Twitter will help you generate lots of awareness as well as interest in what you have to offer. One way to ruin it is by having an unprofessional Twitter profile.
Whether you’re just starting out on this popular social network or an advanced user, make sure you’re taking advantage of all the features available within your profile options. It surprises me how many people are simply not taking the time to fully complete and optimize their accounts and yet, complain how Twitter is not generating any interest in their personal brand.
Here are 3 things you need to do in order to have the perfect twitter profile.
1. Boost First Impressions with Your Profile Photo
The first thing people see when they discover you on Twitter is profile pic. Make sure you’re using one that makes you look good and supports your personal brand. The last thing you want is having negative first impressions within the first couple of seconds of someone getting in contact with you.
I got mine done with a professional photographer and been using it across all my social networks. Make sure it’s 400 x 400 pixels at least so it fits perfectly.
You can view my Twitter profile.
2. Showcase Your Passion Using the Header Photo
Many users on Twitter aren’t even taking advantage of this feature where you can upload a header photo that’s 1500 X 1500 pixels right above your Twitter profile.
It’s a great way to showcase your passion and simply being creative. Avoid putting a message in there since it will display differently on mobile devices. You don’t want to confuse people. I recommend you use images or a background that supports your interests.
For example, I love my computer and eCommerce. So I chose this background that has a keyboard, mouse and coffee.
3. Optimize Fully Your Profile Info
Name
Make sure to use your full name so that people can find you and realize this is your official account. The last thing you want is use a name that people don’t recognize.
Bio
Having a well optimized bio is key on Twitter. Make sure display your valuable proposition by stating who you are, what you do and what differentiates you from the rest out there. You can mention where you work as well as your position. You can also mention your interests or passion. Be creative and keep testing different variations of it.
Location
Specifying your location can open up new local opportunities for you especially when someone discovers you for the first time. If I know you live in my city and we share similar interests, it increases the chance of me contacting you.
URL
Having your personal website within your profile is very important especially if people want to learn more about you and what it is that you do or offer. Make sure your the website you’re sending people to is mobile friendly since most of the traffic will come to you from apps or smartphones.
Conclusion
Your personal brand wouldn’t be complete without you being present on Twitter. It’s one of the least understood social networks, yet the one powerful tool that simply allows you to connect with those you’re trying to target within your branding strategy.
Make sure you have a professional headshot, a creative header photo and a well optimized bio with a link to your website. Do this and you will notice how easy it is to connect with people who are genuinely interested in you and what it is that you have to offer.
Good luck!